Experts in European Business Development
Over the last 20 years the founders and associates of Pointer Europe have successfully developed IT, fast-moving consumer goods, and consumer electronics businesses in Europe for more than 20 leading brands such as, amongst others, IBM, Altec Lansing, Plantronics, XtremeMac, Actiontec and, TDK, both in retail and B2B channels.
We recognized and addressed the need for simplifying business development in Europe.
We operate on your behalf as your European Sales and Marketing Division. We give you instant access to a network of specialized distributors, key retailers, integrators and e-tailers in all IT, fast-moving consumer goods, Pro-AV and consumer electronics channels.
A passionate and dedicated team of experts is available at affordable and variable costs for fast and sustainable revenue ramp-up.
The start-up process
You are up and running in 4 to 8 weeks:
1. Assess (2-3 weeks):
We get to understand your business, your strategy, your competitors, your ambitions, your means, and your constraints.
2. Plan (1-3 weeks):
Together, your team and us will establish priorities (products, countries, distribution channels, among others) and develop a simple and concrete sales and marketing plan.
3. Market & Sell (1-4 weeks):
We sign up distributors and retailers for your products and close first orders.
Strengthen your team by adding outsourced resources in support of your business growth.
We tailor business support services to your needs:
Your permanent presence in Europe, we function as your European office.
We tailor the right solution matching exactly your needs:
Our partnerships are set up for the long term. We maintain existing customers while continuously improving your
distribution channels and penetrating new accounts to keep growing your business. We are your European sales team.
We keep generating demand for your products.
Over the last 10 years we have built businesses for over 20 brands in Europe.
We generated an accumulated revenue of over $5 Billion for our partners, and
developed brands to an average yearly revenue of $3 million to $160 million.